Built by makeup artists

A hand-picked collective of hair, makeup and body artists for weddings, corporate events and event entertainment. Based in South London, working UK-wide and worldwide.Between us, we have worked thousands of events. Enough to start noticing a pattern  a lot of event glam didn’t land as strongly as it could have.

The looks were simply forgotten by the end of the night, when they could have been a factor that left your guests still talking about your event weeks later.

We knew event beauty could do more than that. So we built a collective around making sure it does.

How we get a better result
RIGHT ARTISTS FOR THE JOB
We don’t book on availability we aim to always find an artist with the skills and personality that will add life to your particular brief.
LOOKS DESIGNED TO BE SEEN
We create a stage-readable looks, built to carry at distance and hold for the length of your event.
WE WORK THE ROOM
For glitter bars, face, body paint stations, lipstick lounges and anything guest-facing, personality counts as much as skill. Our artists are warm and quick, and genuinely good with people.  We get your guests joining in rather than just queueing.
REAL CREATIVITY
Ideas that make the beauty part of the event rather than an add-on to it.
IN THE CONVERSATION EARLY
The best results come from being involved while the event is still being shaped, not booked at the end. Hair, makeup, glitter and glam land far better when they’ve been planned in. We can help to design your perfect infallible bridal glam, branded logo’d glitter and face painting bars for your launches and company events, characters that bring immersive entertainment to life and more.

Every artist, chosen personally

Every artist in the Collective is selected by our founder- an artist with eighteen years across events, productions and high-profile bookings. Specialist skill first, then the things that decide how a day actually goes: pace under pressure, live-event experience, reliability, and the composure to hold a room when a schedule slips.You get one point of contact, a team chosen for your event, and every artist briefed to the same standard before they arrive.

Bridal

For the whole wedding day, from first look to last dance. A curated team who keep the morning calm and the day unmistakably yours.

DISCOVER BRIDAL

Corporate

The polish of a production house for brand activations, shoots, and events. The team that makes the brief look effortless.

DISCOVER CORPORATE

Event Entertainment

Glam bars, lipstick lounges, and themed experiences that become the best part of the night.

DISCOVER EVENT ENTERTAINMENT

The eye behind the roster

The Collective was founded by Lauren Kay. She began in face and body paint before moving into makeup artistry, and has spent eighteen years working across performance, brand, editorial and bridal regularly throughout Europe, and on projects in the United States and the Middle East.

Her client work spans cast members of Made in Chelsea, The Only Way Is Essex and Bridgerton, and names including Cara Delevingne, Gillian Anderson and leading teams on music videos for Ed Sheeran.

Experience allows her to tell the difference between an artist who is very good and an artist who is the perfect fit for your event.

“The jobs where I was directional came out better every time. The ones where I wasn’t were where the problems crept in- the wrong artists in the wrong roles, wasted time, wasted budget. So I stopped leaving it to chance and started building the teams myself.”

Lauren Kay, Founder

Let's be part of your moment!

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